Design System Evolution
Challenge: Rebuilt PMI's design system from rigid components to flexible, accessible primitives using Radix UI and Tailwind CSS, serving 15+ product teams globally."
Strategic Focus: Enterprise design systems, accessibility by default, organizational change management.
Design Operations
Challenge: Established design operations foundation at PMI, migrating 15+ designers to Figma and reducing onboarding time from weeks to days while achieving 85% efficiency improvement.
Strategic Focus: DesignOps strategy, team enablement, process standardization, tool migration
Design Systems
Challenge: Built Penn Foster's first design system for Sitecore CMS, creating reusable components that increased design and development velocity while ensuring consistency across all digital touchpoints.
Strategic Focus: Design system creation, Atomic Design methodology, documentation
Design Leadership
Challenge: Led Penn Foster's strategic rebrand by upskilling a production team to conduct user research, validate designs with 150+ users, and deliver a cohesive brand identity.
Strategic Focus: Team development, brand strategy, stakeholder alignment, design validation
Brand Identity
Challenge: Created a sophisticated brand identity for Morris Lare Interiors that balances approachable warmth with luxury positioning through strategic workshops and stakeholder collaboration.
Strategic Focus: Brand strategy, visual identity, positioning, client collaboration
Challenge: Built Penn Foster's first email design system with themeable components, reducing email production time from 10 business days to same-day turnaround across eight brands
Strategic Focus: Email design systems, multi-brand theming, component libraries