Challenge: Establish a design process, toolkit, and onboarding resources to improve team efficiency and ensure consistent outcomes.

Strategic Focus: Design Leadership, Operations, Tooling, Documentation, and Project Management

Challenge: Build a scalable design system in parallel with a rebrand and website redesign project with a small team.

Strategic Focus: Design system documentation, UI kit, project managment

Challenge: Upskill an in-house design team to use design thinking and brand strategy frameworks to rebrand an online education company.

Strategic Focus: Brand identity, strategic workshops, leadership

Challenge: Develop an approachable luxury brand identity for an interior design firm through strategic workshops.

Strategic Focus: Brand identity

Challenge: Create a scalable and responsive email component system that can be combined in flexible layouts & work across multiple brands.

Strategic Focus: e-commerce, email, components